image as a plastic experience had not been due to represented meaningful signs as such but rather to the prevailing representation-concept which was static and limited, and consequently in contradiction to the dynamic plastic nature of the visual experience. The structure of meaning had been based upon the same conception which generated the fixed point of view of space representation, linear perspective and modelling by shading. The involuntary and subliminal character of this private or “fixed point of view” depends on the isolation of the visual factor in experience. (36) It is upon this “fixed point of view” that the triumphs and destructions of the Gutenberg era will be made. Since there is widespread misunderstanding about the flat, two-dimensional, mosaic form in art and experience, the